A Breath Of Fresh Air From ‘That Sales Guy’ Your Grandma Warned You About. Our sales team has almost 100 years of collective furniture & mattress expertise. We come from all walks of life, but all share in common an easygoing, relational-style sales approach that has garnered A1 with the highest repeat & referral business of any furniture store in town.
Guy Zaricor
Furniture & Mattress Specialist, Verona
What Year Did you Start Working at A1? 2009
Why Do You Like Working At A1? Working with and for our customers. I enjoy being part of the A1 family.
Where were you born & where do you live now: Wisconsin.
What is Important to You? Family. I have a soft spot for my two grandchildren.
Favorite Foods: Grilled foods/meats veggies and some fruit.
Hobbies: Golf and photography.
Do you have a favorite product, brand, or style that A1 sells? If so, what is it and why? Enjoy selling our customizable lines like England and Paliser because you are searching for the perfect fit for the customer.
Kim Amidon
Furniture and Mattress Specialist, West
What Year Did you Start Working at A1? 2017
Why Do You Like Working At A1? I love that we are locally owned and provide a low pressure shopping experience.
Where were you born & where do you live now: I was born in Elkhorn, WI and live in Madison.
What is Important to You? Of course family comes first, I love to help people, I love animals, I pride myself on being a team player.
Something Few People Know About You: I was a three time All-American softball player.
Favorite Foods: Thai, pizza and BBQ.
Hobbies: Golf, Bowling, Camping.
Do you have a favorite product, brand, or style that A1 sells? If so, what is it and why? Flexsteel...the best in the business and so fun to help design!
Beth Iotte
Furniture & Mattress Specialist, West
Penny C.
Furniture & Mattress Specialist, Verona
Jim Ness
Furniture & Mattress Specialist, East
What Year Did you Start Working at A1? 2008
Why Do You Like Working At A1? I feel like I'm part of the family here and I like how A1 takes care of their customers.
Where were you born & where do you live now: Born in Madison and now live in Oregon, WI.
What is Important to You? Guitars, kitties, and trucks.
Something Few People Know About You: I moved an old Victorian house.
Favorite Foods: Cheeseburgers.
Hobbies: Music and Songwriting.
Do you have a favorite product, brand, or style that A1 sells? If so, what is it and why? A good mattress that will give you a good night sleep will start your day off better.
Darcy Fellinger
Furniture & Mattress Specialist, East
What Year Did you Start Working at A1?
Why Do You Like Working At A1? A1 really cares about the customer's happiness and I enjoy the people I work with.
Where were you born & where do you live now: I'm from Denver, Colorado and now live in Middleton, WI.
What is Important to You? Family, friends, and my awesome dog, Raji!
Something Few People Know About You: I was adopted at the age of 20.
Favorite Foods: Lasagna & Pizza
Hobbies: Pool, darts, & poker
Do you have a favorite product, brand, or style that A1 sells? If so, what is it and why? I love selling mattresses because the right mattress can change a person's life.