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iComfort Mattresses at A1 Furniture & Mattress

Today, many people prefer a memory foam mattress for its pressure-relieving comfort, ability to conform and adapt to each person's body, and outstanding motion isolation. Even so, traditional memory foam technology hasn't changed much since it was invented more than 40 years ago. While it can provide great comfort to many, others find that memory foam mattresses can sleep too hot, sink in too deeply or make it hard to adjust sleep positions in the night.

Isn't it about time that someone reinvented memory foam?

Introducing the new iComfort Sleep System by Serta, featuring our Cool Action™ Gel Memory Foam<> - the world’s first memory foam infused with the support and cooling touch of Serta’s MicroSupport™ gel This revolutionary new memory foam is designed to deliver superior pressure relief and more targeted support while sleeping cooler than ordinary memory foam. Plus, it is antimicrobial and dust mite resistant to help protect your mattress from potential allergens.

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Get a special $50 OFF Voucher when you contact our mattress specialists. They will thoughtfully guide you to sleep options catered to your needs.

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What makes iComfort technology better than ordinary memory foam?

Serta’s Cool Action Gel Memory Foam is designed to feel like traditional memory foam...only better! What makes our Cool Action material different is the MicroSupport gel, which is infused into premium memory foam to create an extremely comfortable, more supportive and cooler sleep surface.


Too much pressure build up while you sleep can cause disruptive tossing and turning. Serta's Cool Action material is uniquely designed to deliever lower average body pressure than other advanced comfort materials. This means that you can get a deeper, more restful sleep with less tossing and turning.


Your body needs proper support while you sleep so your muscles can relax and rejuvenate. While ordinary memory foam can sink in too much and not support your entire body, Serta's Cool Action Material works to uniquely support your body where it needs it most. Millions of MicroSupport gel beads gather in the areas of your body that need extra support. With the right support, your muscles can relax and rejuvenate so you can wake up with fewer aches and pains.


Heat build up during the night can cause uncomfortable and restless sleep. While ordinary memory foam can trap heat against the body, Serta's Cool Action material combines an open cell structure and our MicroSupport gel to dramatically increase airflow and actually whisk heat away from the body. In fact, it is up to 12 times more breathable than ordinary memory foam for a cooler and more comfortable sleep.


An ordinary memory foam mattress can require a lengthy "break-in" period before it feels as soft and comfortable as it did in the showroom. Serta's Cool Action material is engineered to deliver superior comfort from one day with no "break-in period." Plus, it maintains its pressure-relieving comfort through a wider range of home temperatures than ordinary memory foam.

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